Shop Bodyshop Direct: from solid values to tangible results

Q1® Premium Masking Solutions redefining the concept of high quality supply and market penetration

When it comes to choose between automotive masking tape manufacturers, it’s all a matter of value: the Q1® brand has really had a striking effect, bringing the discussion about masking solutions to a higher level in any way: price, quality, perception. That’s the added value that Q1® brand had. With Q1® we are steadily growing a positive following of the product.

Jonathan Penny

Established 2002 in Navan, Ireland, Shop Bodyshop Direct is the leading supplier and distributor of products and equipment for bodyshop professionals. Looking for an affordable, high-quality and convenient supplier for masking solutions, Shop Bosyshop Direct chose Q1® range of professional masking products to distribute throughout Ireland. We talked about that choice with Jonathan Penny, Shop Bodyshop Direct owner and managing director.

How did you choose Q1® Premium Masking Solutions for your business?

“We chose Q1® range for its comprehensive advantages: as a complete range of masking products we think is the most developed, well branded, proper masking business proposition in the market.”

What are the qualities of your business model that Q1® range fits the most?

“Branding, quality and supply: service is important, because it’s nearest to market to the UK. Our previous supplier offered us a very low-quality service as far as lead times and customer respectability are concerned. Our organization definitely required a higher-level supplier.”“One of the most important issues of this business is to manage supplies and stock on a timely basis: that’s why we chose Q1®. With Q1® we found the quality we were looking for, OTIF orders and a team of passionate people.”

What is the added value that Q1® brings to your business?

“The added value it brings to us is the exclusive range that we have: we appreciate Q1®’s shared value with reference to market penetration. That’s the added value for me as a distributor.”

How does Q1® distinguish from other masking products you distribute?

“First of all it distinguishes for the color, the packaging, and again supply: it’s a hidden factor, but it’s important because suppliers do not always meet the needs of the market, whenever the constant supply and the continuation of the good supply. Q1® helps us to have a good reference on the market with stocks. It’s hugely important.”

What is the masking solution that your customer is looking for?

How Q1® Premium Masking Solutions satisfies this need? “Traditional tape has tended to loose quality over the years, mainly due to price pressure, so I think Q1® has helped to redefine a proper, professional clean edge, clean residue from tape removal, and to re-establish a real quality of masking tapes again.” “Then, of course, customers appreciate ancillary products such as masking film, soft foam tape and drop film: they are all solutions that helped us to redefine the masking proposition: Q1® range has helped us to take price out of the conversation.”

“It’s all a matter of value: the Q1® brand has really had a striking effect, first of all by its appearance, and then with a different quality, bringing the discussion about masking solutions to a higher level in any way: price, quality, perception. That’s the added value that Q1® brand had. With Q1® we are steadily growing a positive following of the product.”